An Explainer video is a great way to market your product or service. They are concise, easy to explain, and generally focus on solving viewer’s problems. It’s also a great way to familiarize potential customers with your business, and also a great way to captivate their attention.
Since the attention span of an average internet user is 7 seconds. Seven seconds is all you have to grab your visitor’s attention, or lose them forever. Therefore, it’s critical that you start your video right. There are some tips and tricks to captivate user’s attention and keep their eyes locked on screen, which are:
- In the script, you need to plan out the story of your video. The language of your story needs to be as simple as possible. It should be narrated in a way, the real people speak. Keep the language natural and relaxed. Narrow down the long lists into creative brief list, as they are hard to perform, and also boring for the viewers.
- Make sure the script is grammatically correct. If English is not your first language, you can do yourself a favor and make it proofread by native English speaker. Otherwise, you end up making video that people are going to disregard.
- Similarly, watch your punctuation. Keep it simple and short. Voiceover needs to be professional and polished. This way, viewers are more likely to remember about your business.
- It is important to include professional looking visuals in your video. Graphics make the story easy and fun to watch. Visuals help explain the story better and make the video effective. A combination of high-quality visual and narrative story telling encourage more people to watch your explainer videos.
- Don’t just show your logo intro. Engage your audience by quickly asking the question and show something interesting on the screen. Remember, you only have seven seconds to make an impression. Use visuals that show the correct emotion you want to describe and make your point. Show your product image, use snapshots and faces of people from sad to happy (i.e.: to show your product helps in solving the problem).
- Also, start your video by identifying the problem and provide your viewer with the solution to your problem.
- Try to emphasize on benefits of your new product or service. Explain them, how your product can really help make their lives better. What really matters to customers is the benefits, so try to show off them as many benefits as possible.