Choose a few key points you want to accentuate and stick to them
It is a very understandable thing that business owners are proud of their businesses and their products, but the problem with this is that when writing the script the want to put in as much information as possible, and most of the time that simply doesn’t work. The point of these videos is that they should be kept somewhere between 60 and 90 seconds and doesn’t leave much room for every single thing that you want to mention. Instead, as we already mentioned, you should use the opportunity to take a good look at your business or product and choose a few key points that you think are the most important ones and write your script around those points. This will help you keep the video in the right length and also have it look organized and clean.
Creating explainer videos is not all stress and wasting time and the whole process can be very interesting if you simply take the time to organize yourself and writing a script is the best way to do that. Focus on the best features of your business and the product that you are promoting and put them in the spotlight and we guarantee that will help make your video super effective.